clipped from mmetrics.com

United States Mobile Subscriber Monthly Consumption of Content and
Applications

M:Metrics Benchmark Survey: June 2007

Activity

Subscribers
(1000s)

Percentage

Percentage
Change

Sent Text Message

88,674

41.60%

1.20%

Used Photo Messaging

37,275

17.50%

3.40%

Purchased Ringtone

20,012

9.40%

0.90%

Used Personal E-Mail

19,259

9.00%

3.60%

Used Mobile Instant
Messenger

14,215

6.70%

-0.50%

Used Work E-Mail

11,356

5.30%

3.10%

Downloaded Mobile Game

6,908

3.20%

-2.40%

Purchased Wallpaper or Screensaver

6,725

3.20%

2.20%

Source: M:Metrics, Inc., Copyright © 2007. Survey of United States
mobile subscribers. Data based on three-month moving average for period
ending 30 June, 2007, n = 33,810

clipped from mmetrics.com

Accessed Social Networking Site or Blog: June 2007France Germany Italy Spain UK US Almost every day0.8%0.5%1.5%0.7%0.3%0.7%At least once each week 0.2%0.4%0.4%0.6%0.7%1.1%Once to three times throughout the month0.7%1.0%0.9%1.0%1.4%1.8%Ever in month1.7%1.9%2.8%2.3%2.5%3.5%

The American audience for mobile social networking sites was the largest, with 7.5 million, or 3.5 percent, of mobile subscribers. Italy follows, with 1.3 million or 2.8 percent, then the UK with 1.1 million, or 2.5 percent, Spain with 751,000 (2.3 percent), Germany (1.9 percent) and France (1.7 percent). MySpace garnered the most mobile users in the United States and United Kingdom whereas MSN was the forum of choice for mobile Web 2.0 users in the other geographies surveyed.